Gottfried Green

The Rocky Mountain Institute's 2030 challenge calls for all new buildings and renovations to be designed carbon-neutral —meaning their operations will release zero carbon dioxide into the atmosphere."We have already seen some pushback from clients," he said. "I think this is healthy, especially as people try to understand what this level of performance entails for them. Most people I have spoken with are excited about trying to achieve the 2030 Challenge and are coming to RMI because we can deliver extra-high-performance buildings. However, some don't see why they should change from business as usual in fact, this is where the real excitement of this proposal lies! These 'status quo' people are the ones who will really make a difference when they discover that it is not painful, and may even be profitable, to make a significant difference and the bar will be raised." Victor also noted that getting to 50 percent (or 100 percent) carbon reduction is something that is within reach of all designers and builders—the only requirement is commitment." It seems to me the inevitable will occur. Once the American consumer is educated and green building/design are understood as common sense, the old way of building will be out the window. A lot can happen in 24 years.