Gottfried Green

Back in May, The New Yorker covered Whole Foods and the organic movement and what it means in big business. Media seems to be signaling a green trend that is becoming more obvious than what traditionally only concerned outsiders. I think of the treehuggers sitting around dreaming of totally sustained little villages where everyone walks or rides bikes, buys locally and brings their one kahki shopping bag to the grocery to end the need for doubled plastic bags forever. I finally had a chance to read the Newsweek article fully (again at the Link). On a mainstream level, a real movement can be seen from Walmart (not a fan but they are getting lots of press for their efforts) to Ford to be green. It makes for great public relations points but also there is some passion behind it. When big business gets involved, whatever the motivation, times they will be a changin' very soon. Keep your eyes peeled for the new demographic- LOHAS, Lifestyles of Health and Sustainability. "The people who used to drive the VW bus to the co-op are now driving the Volvo to Whole Foods," exults David Brotherton, a Seattle consultant in corporate responsibility.

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